Project
FreshDairy Foods
Brand Label and Packaging
1 Month
Label Design
Packaging Design
3D-Mockups
This yogurt packaging project showcases our approach to branding through label design. By focusing on clean, colorful aesthetics and a clear representation of flavors.
We created a design that speaks to the brand’s commitment to quality and freshness. This packaging not only attracts attention but also builds consumer trust with its straightforward, natural look.
The client sought a packaging design that would effectively represent their yogurt's natural ingredients and fresh fruit flavors. The challenge was to create a design that looked appealing and conveyed the yogurt’s wholesome, local dairy roots.
The design needed to be visually distinct for each flavor while maintaining brand consistency. Achieving a balanced look that highlighted freshness and simplicity was key, as was making sure each label would attract attention in the competitive dairy section.
We developed a color-coded design for each flavor, making each variant instantly recognizable while maintaining a cohesive brand style. The use of bold fruit illustrations and a clean layout helped convey freshness, while the prominent "100% Natural" label reassures consumers about the quality and purity of the product.
HashBitStudio’s design perfectly captures our brand’s freshness and quality. Each flavor looks amazing, and customer feedback has been fantastic!
Sarah Collins
Brand Manager, FreshDairy Foods
